An examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice.

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dc.contributor.authorMohamad Yasin, Nazri
dc.date.accessioned2018-07-23T06:54:11Z
dc.date.available2018-07-23T06:54:11Z
dc.date.issued2016-12
dc.description.abstractTujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs. The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/6005
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectExaminationen_US
dc.subjectImplementation and practiceen_US
dc.titleAn examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice.en_US
dc.typeThesisen_US
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Pusat Pengajian Komunikasi - Tesis