Penggunaan teknologi maklumat dan komunikasi dalam aktiviti perniagaan wanita luar bandar
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Date
2014
Authors
Abdul Rashid, Siti Masayu Rosliah
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Abstract
Rural communities are always associated with deprivation in life. Although various developments are carried out in the rural areas, the problems faced are never able to be solved. Nowadays, exposure towards the development of information and communication technologies (ICT) among the rural communities could lead to opportunities that could be fully-benefited. This is because ICT can bring a big economic impact towards women in the rural areas. Besides that, studies have also identified the usage of ICT in business activities that have a close connection with monthly incomes. This study involves 202 respondents of rural areas women that run online businesses under the Pusat Internet Desa (PID) and Medan Info Desa (MID) all over Malaysia. The samples selection was based on Purposive Sampling and Snowball method. The findings show that 92 percent from the overall respondents fully apply the usage of ICT. The study found that eventhough the respondents realise the importance of ICT in business activities, effective methods are still not fully practised. As a result, business activities can only increase the monthly income by 17.2 percent. With this increase, it is obvious that ICT has the ability to increase the rural communities’ incomes if strategic and suitable methods are used. Among the suitable strategies are to develop a specific software for women, encourage women’s involvement in Small and Medium Enterprise (SME), involve women’s
roles in ICT policies/principles as well as few other strategies listed. Therefore, the government or related agencies need to work together to ensure that effective steps are applied among the women in the rural areas. These steps are meant to give positive effects in line with the government’s objective to increase the standard of living of the rural communities especially the