Entrepreneurship-Related Factors And Firm Performance : A Study On The Bumiputera Housing Developers In Peninsular Malaysia
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Date
2011-07
Authors
Ali, Roslinda
Journal Title
Journal ISSN
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Publisher
Universiti Sains Malaysia
Abstract
Housing is a basic need for humans since they require roofs over their heads no matter where they reside. Apart from providing shelter and as a sense of security for a family to live in, housing also acts as a basis for investments for buyers who buy houses not for dwelling purposes, and as a creation of job employment opportunities in the upstream and downstream industries. The housing industry in Malaysia is dominated by the private sector, wherein they have exceeded the targets set for housing construction in the last three Malaysia Plan outlines consecutively, i.e. the Sixth, Seventh and Eighth Malaysia Plans. Seeing that housing is a profitable business and housing ownership has become part of the NEP objectives in creating a commercial and industrial Bumiputera urban community, the government has been actively encouraging Bumiputeras to endeavour themselves in the industry.
Nevertheless, their involvement in the sector is still conspicuously under-represented. Thus, a research on Bumiputera entrepreneurs in housing development industry in Peninsular Malaysia is conducted to achieve the following objectives: 1) to establish a relationship between entrepreneurship-related factors of the registered Bumiputera housing developers in Peninsular Malaysia in relation to firm performance; and 2) to distinguish the difference between the Bumiputera and non-Bumiputera housing developers in Peninsular Malaysia. The entrepreneurship- related factors in this context include: i) background of the owner/manager; ii) entrepreneurial characteristics of owner/manager; iii) background of the housing development companies; iv) business strategies of the housing development companies; and v) personal networking between the owner/manager and the professional/non-professional bodies.
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Keywords
The bumiputera housing developers , in peninsular Malaysia