Needs analysis on 2-dimensional quick response (qr) code as a mobile tag in genetically modified food labeling services
Loading...
Date
2010
Authors
Yoon Foo, Long
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Genetically modified food needs to be labeled, mandatory under Bio-safety Act 2007 to
assure consumer who are particular about what they eat and drink. Their concerns are based on
ethical, religious and health grounds; and that genes from any prohibited elements did not
contaminate the food they will consume. Tagpreneur can provide a solution through its
"Genetically Modified Food Mobile Tagging Services" to disseminate the necessary information
such as gene modification status, pesticide residue and heavy metal, crop buffer and buffer zone
distance, soil fertility management, good water management, use of seed and plant material, use of
fertilizers, soil conditioners and pest and disease control materials to the consumers. This
technology is better than the existing traditional bar code tagging in terms of cost (low), more
convenience, high functionality and high mobility.
The demand for mobile phone applications from local camera phone users are growing
rapidly. This research describes a proposed mobile tagging service for the domestic consumer to
identify the genetically modified status of the product using mobile devices. The specifications and
applications of the selected 2-Dimensional Quick Response (QR) code in the tagging service are
also being discussed. The researcher analyze the demand of local mobile phone camera users and
the market size against the Genetically Modified Food Mobile Tagging Services by using a survey
questionnaire in gathering data from local mobile phone camera users. A total of 118 out of 150
users responded. The questionnaires were mainly distributed to mobile phone camera users of ages
21 to 25 years old who use mobile phone camera in their daily routine. The results of the research
show that 83.1% respondents are willing to use the mobile tagging services to retrieve information.
The acceptance level of using the Quick Response (QR) code in mobile tagging services from the
respondents is high, at 87%. The respondents have also indicated their likelihood to use more
mobile tagging services in the next five years.
The mobile tagging services can increase traceability for the fresh produce industry that
includes food safety enhancements and greater supply chain efficiency. This research discusses the
capabilities of the tagging service in increasing the consumers' purchase desire in a purchasing
process and also highlights the value proposition of the services. This technology will be a solution
to satisfy user's demand in food labeling services by utilizing mobile applications as described in
this study.
Description
Keywords
2-dimensional quick , Genefically modified