Needs analysis on 2-dimensional quick response (qr) code as a mobile tag in genetically modified food labeling services
| dc.contributor.author | Yoon Foo, Long | |
| dc.date.accessioned | 2015-07-29T08:12:18Z | |
| dc.date.available | 2015-07-29T08:12:18Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | Genetically modified food needs to be labeled, mandatory under Bio-safety Act 2007 to assure consumer who are particular about what they eat and drink. Their concerns are based on ethical, religious and health grounds; and that genes from any prohibited elements did not contaminate the food they will consume. Tagpreneur can provide a solution through its "Genetically Modified Food Mobile Tagging Services" to disseminate the necessary information such as gene modification status, pesticide residue and heavy metal, crop buffer and buffer zone distance, soil fertility management, good water management, use of seed and plant material, use of fertilizers, soil conditioners and pest and disease control materials to the consumers. This technology is better than the existing traditional bar code tagging in terms of cost (low), more convenience, high functionality and high mobility. The demand for mobile phone applications from local camera phone users are growing rapidly. This research describes a proposed mobile tagging service for the domestic consumer to identify the genetically modified status of the product using mobile devices. The specifications and applications of the selected 2-Dimensional Quick Response (QR) code in the tagging service are also being discussed. The researcher analyze the demand of local mobile phone camera users and the market size against the Genetically Modified Food Mobile Tagging Services by using a survey questionnaire in gathering data from local mobile phone camera users. A total of 118 out of 150 users responded. The questionnaires were mainly distributed to mobile phone camera users of ages 21 to 25 years old who use mobile phone camera in their daily routine. The results of the research show that 83.1% respondents are willing to use the mobile tagging services to retrieve information. The acceptance level of using the Quick Response (QR) code in mobile tagging services from the respondents is high, at 87%. The respondents have also indicated their likelihood to use more mobile tagging services in the next five years. The mobile tagging services can increase traceability for the fresh produce industry that includes food safety enhancements and greater supply chain efficiency. This research discusses the capabilities of the tagging service in increasing the consumers' purchase desire in a purchasing process and also highlights the value proposition of the services. This technology will be a solution to satisfy user's demand in food labeling services by utilizing mobile applications as described in this study. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/852 | |
| dc.language.iso | en | en_US |
| dc.subject | 2-dimensional quick | en_US |
| dc.subject | Genefically modified | en_US |
| dc.title | Needs analysis on 2-dimensional quick response (qr) code as a mobile tag in genetically modified food labeling services | en_US |
| dc.type | Thesis | en_US |
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