The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

dc.contributor.author	Chutima, Wangbenmad
dc.date.accessioned	2018-11-13T04:28:46Z
dc.date.available	2018-11-13T04:28:46Z
dc.date.issued	2011-08
dc.description.abstract	Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/7076
dc.language.iso	en	en_US
dc.publisher	Universiti Sains Malaysia	en_US
dc.subject	Market orientation	en_US
dc.subject	Product development	en_US
dc.title	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.	en_US
dc.type	Thesis	en_US

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