The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

dc.contributor.authorChutima, Wangbenmad
dc.date.accessioned2018-11-13T04:28:46Z
dc.date.available2018-11-13T04:28:46Z
dc.date.issued2011-08
dc.description.abstractKejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7076
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectMarket orientationen_US
dc.subjectProduct developmenten_US
dc.titleThe effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.en_US
dc.typeThesisen_US
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