Using Fuzzy Logic To Identify Significant Factors Of Negotiation Performance

dc.contributor.authorNachef, Tameur
dc.date.accessioned2019-02-14T05:04:34Z
dc.date.available2019-02-14T05:04:34Z
dc.date.issued2013-06
dc.description.abstractMany social and business interactions involve negotiation, in which participants may cooperate to achieve a mutually beneficial outcome that serves both parties, or compete to get the best deal for a party over the other. Within this context, negotiation can be defined as the process whereby two or more parties attempt to settle what each shall give and take, or perform and receive, in a transaction between them. Negotiation is considered as one of the most important activities that managers do on a daily basis in developing business in different markets. It is estimated to consume about fifty percent of their working time. Even with such lengthy consumption of time and effort, negotiation failure rate is reported to be high, which often leads negotiators to fail to achieve a mutual settlement.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7730
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectUsing Fuzzy Logic To Identify Significant Factorsen_US
dc.subjectNegotiation Performanceen_US
dc.titleUsing Fuzzy Logic To Identify Significant Factors Of Negotiation Performanceen_US
dc.typeThesisen_US
Files
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: