Influence of brand experience on brand loyalty and brand equity of the smartphone millennial users.

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dc.contributor.authorQader, Iman Khalid Abdul
dc.date.accessioned2018-08-08T01:49:59Z
dc.date.available2018-08-08T01:49:59Z
dc.date.issued2017-03
dc.description.abstractPengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya. Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/6241
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectLoyaltyen_US
dc.subjectSmartphoneen_US
dc.titleInfluence of brand experience on brand loyalty and brand equity of the smartphone millennial users.en_US
dc.typeThesisen_US
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