Receptiveness of e-banking by Malaysian consumers
| dc.contributor.author | Pei Ling, Koay | |
| dc.date.accessioned | 2016-04-08T07:27:00Z | |
| dc.date.available | 2016-04-08T07:27:00Z | |
| dc.date.issued | 2002-03 | |
| dc.description.abstract | The evolution into the Internet and Internet banking era is set to be the most fundamental transformation that the industry would have ever had to undergo. Malaysia banking industries is undergoing rapid transition due to developments in information technology and telecommunications. There is little research on Internet banking adoption by individuals. Therefore, it is timely to conduct a research to understand individuals' intention to use Internet banking in Malaysia. The objective of this research paper is to investigate the external factors that comprise of prior experience, volume of transaction, training and external pressures that will influence individuals' intention to use Internet banking, mediated by perceived ease of use and perceived usefulness. The model of this study is adopted the refined TAM Model (Davis, 1989) proposed by Venkatesh (1996). This study found that perceived usefulness and perceived ease of use have significant impact on intention to use Internet banking. Prior experience and external pressures have significant impact on intention to use Internet banking. The model is significant and the external factors are partially mediated by perceived usefulness and perceived ease of use. Prior experience, volume of transaction and external pressure have significant impact on perceived usefulness. Prior experience is found to have significant impact on ease of use. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1872 | |
| dc.subject | Finance | en_US |
| dc.subject | Electronic funds transfers | en_US |
| dc.title | Receptiveness of e-banking by Malaysian consumers | en_US |
| dc.type | Thesis | en_US |
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