The effects of the museums' circulation design on the elderly visitors' satisfaction in Peninsular Malaysia
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Date
2011-06
Authors
Elottol, Raed M.A
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Abstract
The study examines how elderly visitors' expectations, interior circulation design
quality, and satisfaction are related in the context of interior design of museums. This
study explores a theoretical as well as practical key issue in interior circulation
design in museums in Peninsular Malaysia. The research intends to investigate the
interior circulation design that interacts with the interior environment and space
planning in museums. This is to fully understand the relationship between elderly
visitors' satisfaction and interior circulation design. This study plans to answer
critical questions; what is interior circulation design? How does the interior
circulation design relate to the elderly visitors' satisfaction? And what is the
relationship between elderly visitors' -expectation, design - quality and elderly
satisfaction? This study is one of the few studies focus on elderly people in Malaysia.
Quantitative approaches as well as qualitative approach were adopted in this study.
This research methodology was dealt also with the qualitative data which came in the
form of field notes, personal interviews and the visitors' verbal responses, site
investigations and observations. The empirical analysis was carried out on 509 of
elderly visitors in 21 museums in Peninsular Malaysia to allow us to confirm that the
quality of interior circulation design is a direct determinant of elderly satisfaction.
The results also reveal that there is a significant relationship between elderly
satisfaction, design quality and pre-expectation. This study finds that interior
circulation design quality appears to be multidimensional and consisting of different
dimensions. The dimensions are horizontal circulation design, vertical circulation
design, and interior environment design of museums. The study reveals tha
interior circulation design affects positively or negatively the level of satisfaction of
elderly visitors in museums and the elderly visitors are somewhat dissatisfied with
the interior circulation design of museums in Peninsular Malaysia.
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How elderly visitors' expectations, interior circulation design quality, and satisfaction are related , in the context of interior design of museums.