Intention To Purchase Electronic Green Products Amongst Lecturers: An Empirical Evidence
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Date
2008-11
Authors
Abdul Qader, Iman Khalid
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Abstract
The purpose of this study is to contribute to the body of knowledge in the area of
green product purchase intention. Within the domain of Green marketing, where all
activities are designed to generate and to facilitate any exchanges intended to satisfy
human needs or wants, such that the satisfaction of these needs or wants occurs, with
minimal detrimental impact on the natural environment.
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Keywords
Electronic Green Products , An Empirical Evidence