Factors Affecting International Tourism Market Of The Greater Mekong Subregion

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dc.contributor.authorNonthapot, Sakkarin
dc.date.accessioned2017-11-07T06:55:51Z
dc.date.available2017-11-07T06:55:51Z
dc.date.issued2014-07
dc.description.abstractThe objective of this research is to investigate the determinants of factors affecting international tourism market in the GMS counties i.e. Cambodia, Lao PDR, Myanmar, Thailand and Vietnam. This research empirically examines the factors that affect the tourism supply and demand of each of the four major source markets in each GMS country by using a simultaneous equations model with quarterly data over the period 2000 – 2011. It empirically examines the factors affecting the international tourism market in each GMS country by employing a simultaneous equations model and compares causal relationships between international tourism demand and economic factors employing Granger causality analysis with panel data from 2000 – 2011 within a panel of four major source countries. The study of the four major source markets in each GMS country found that trade openness and capital investment in the tourism sector are important factors in the ’s tourism supply to international tourists. ourist income plays a major role in international tourism demand in the GMS. When considering the international tourism market in each country, it was found that capital investment in the tourism sector has a significant positive effect in all GMS countries except Myanmar. Trade openness has a significant positive effect in Lao PDR and Thailand while it is negatively related to the tourism supply of Myanmar. Tourist income has a significant positive effect for all GMS countries in terms of tourism demand. Relative price is negatively related to international tourism demand in Cambodia and Vietnam. In addition, substitute price has a negative relationship in Thailand but is positively related for Cambodia, Lao PDR and Vietnam. The examination of cointegration and causal relationships between international tourism demand and economic factors showed that there is cointegration in each GMS country. The long-run causality is unidirectional running from economic factors to international tourism demand in Cambodia and bidirectional running from tourist income to international tourism demand in Lao PDR. Therefore, tourist income is the key to tourism demand in Cambodia and Lao PDR. This research suggests that each GMS country should promote increased capital investment in the tourism sector and the volume of international trade. Each GMS country should focus on attracting higher income groups to further develop their international source tourism market. In addition, the GMS countries can target tourism promotion in the GMS as a single tourist destination to achieve a sustainable tourism market.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5243
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectInternational tourism marketen_US
dc.subjectin the GMS countiesen_US
dc.titleFactors Affecting International Tourism Market Of The Greater Mekong Subregionen_US
dc.typeThesisen_US
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