Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
Loading...
Date
2016-08
Authors
Mohd Rosdi@Mohd Rodhi, Siti Asma'
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Lenggong Valley is a new developing rural tourism attraction. It has been acknowledged as a heritage site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) in July 2012. The status would definitely provide various business opportunities for the local community. According to Theory of Planned Behavior (TPB), there are three main factors namely attitude, social norm and perceived behavioral control that influencing EI. The term EI refers to specific intention by individual toward specific target goals to start a business. Although much has been done in academic setting which focusing on university students in various countries, very little has relates factors influencing EI among rural community. Further, little is known about attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence influencing EI among rural community. This research attempts to examine the relationship between factors (attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence) with EI among rural community in Lenggong Valley, Malaysia. Simple random sampling technique was applied to randomly collect data from 500 rural community in Lenggong Valley. A Statistical Package for Social Science (SPSS) was applied to examine the relationship between aforementioned factors and EI. Multiple regression, correlation, t-test, and ANOVA was used to test the hypotheses. Result failed to support hypothesis relationship between attitude toward money and EI. However, attitude towards business start-up, social embeddedness and emotional
intelligence was confirmed to have a significant positive relationship with EI. In addition, gender and age was found significant positive with EI but ethnicity and employment was not significant with EI. This research makes several theoretical and practical contributions and provides further insights on the factors influencing EI particularly in Lenggong Valley, Malaysia. Methodological and practical implications were discussed and several potential avenues for future research were identified and proposed. In short, this research helped to clarify in more inclusive global picture of the factors influencing EI.
Description
Keywords
Lenggong Valley is a new developing , rural tourism attraction.