Examination Of Report-Derived Perception (Rdp) On Corporate Social Responsibility (Csr) Disclosure In The Oil And Gas Industry In Malaysia
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Date
2016-07
Authors
Saad, Suriati
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Abstract
The growing interest on Corporate Social Responsibility (CSR) in everyday business operation shows that our society now demands for corporations to practice it moral obligation. Hence, CSR has no longer become an optional extra for corporation business operation. Social performance such as that of CSR can be a deciding factor for important decision making by stakeholders. Paralleled to the growing interest, reporting on the CSR initiatives has also become fundamental, although the content is still at voluntarily basis. CSR reporting in many organisations across various industries including oil and gas is done through a communication medium such as the annually produced corporate social disclosure. Exploring the impact of the CSR disclosure on readers’ perception is an avenue to understand the readers’ expectations of the organisations. This research is to analyse what transpire from CSR disclosure. The perception derived from readers of the report can help organisation to plan for how their CSR communication agenda should be incorporated in reporting practices. This research was conducted on CSR disclosures of organisation operating in the oil and gas industry in Malaysia, focusing on those serving the household consumers. The research was conducted qualitatively, where analysis was done using interpretative approach from a content analysis method. Findings indicate organisations are seen as legitimate and responsible by
the public when the report agenda is set to be reporting on what organisation can and have done for the community and environment. The organisation will be perceived as a strategic idealist in their business operations when their reports also include the strategic alliance between the organisation and the community. Although perception is not necessarily the same for each individual as the formulation of perception is depending on individual’s exposures, knowledge and experiences, findings in this research indicate that if the motivation behind the CSR initiatives is motivated by giving a positive impact to organisation, society and environment, the organisation will be perceived as fulfilling its social responsibility.
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CSR disclosures of organisation operating in the , oil and gas industry in Malaysia.