Logistics strategic orientations and logistics performance

dc.contributor.authorMd. Harashid, Haron
dc.date.accessioned2014-11-11T08:30:16Z
dc.date.available2014-11-11T08:30:16Z
dc.date.issued2007
dc.descriptionPh.Den_US
dc.description.abstractGlobalization and liberalization in the trade sector have changed the nature of competition today and made the environment to become more competitive than ever. Companies are coerced to seek ways to enhance their competitive edge in order to survive and make profit. Supply chain management in general or logistics in particular is identified as a source of competitive edge. This study was conducted to identify the level of logistics strategic orientation, its influence on logistics performance, and the influence of organizational structure and logistics complexity on the relationship between logistics strategic orientation and logistics performance. The data for this study was acquired from 104 electronics firms in Malaysia. Various data-analytic tools have been used to analyze the data such as test of differences, reliability analysis, factor analysis and multiple regression analysis. It was found that the strategic orientation of electronics firms’ logistics (process, market and channel orientations) have positively impacted on logistics performance (coordination and alignment effectiveness). It was also found that some dimensions of the organizational structure such as centralization and formalization were more effective in implementing certain dimensions of the strategic orientation than others. It was also found that some dimensions of logistics complexity such as logistics uncertainty and technological intricacy have moderated the said relationship.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/430
dc.language.isoenen_US
dc.subjectBusiness Administrationen_US
dc.subjectLogistics performanceen_US
dc.subjectLogistics complexityen_US
dc.titleLogistics strategic orientations and logistics performanceen_US
dc.title.alternativeThe roles of organizational structure and logistics complexityen_US
dc.typeThesisen_US
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