Understanding The Determinants That Influence The Intention To Enroll An Online Mba Program: A Study Of Online Mba In Usm
Loading...
Date
2010
Authors
Lim, Lay Lee
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study aims to investigate the key determinants that influence the students' intention
to enroll an online MBA program, in particular USM online MBA and examine the
moderating effect of demographic variables, namely age and gender, to the relationship
model. 180 questionnaires were distributed to the adult who has obtained at least a
bachelor's degree and the response rate of 67% was obtained. The analysis was canied
out in two stages. Firstly, it looks at which group is significantly influencing the intention
via the multiple regression analysis and tests if the influence moderated by the
demographic variables using the hierarchical regression analysis. Secondly, the study
focuses on the significant factor groups found in first stage and further assesses the
individual determinants in each of these groups by using multiple regression analysis.
The findings revealed that three key groups of determinants: individual, technology and
the risks perceived, were affecting the students' intention to enroll an online MBA
program. Further analysis shows that intrinsic motivation, computer self-efficacy,
acceptance technology and social risk are the four most essential individual determinants
of students' intention. It was also found that the influence of perceived risks towards the
intention would be stronger among the higher age group. Accordingly, the study provides
the Graduate School of Business as well as other policymakers in the field of higher
education insight into what is taking place in the domain of virtual campuses and means
to set up a sustainable initiatives and strategies for a successful online education.
Description
Keywords
Business Administration , Online MBA