The Sustainability Of Malay Traditional Craftsmanship As A Tourism Product In Melaka
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Date
2017-01
Authors
Abd Hamid, Nor Fatimah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Cultural heritage as a tourism product has motivated many local and international tourists to spend time at a tourism destination. Cultural heritage encompasses of tangible and intangible heritage. However, the development of cultural heritage as a tourism product has mainly concentrated on tangible heritage. Despite the fact that, craft as an element in traditional craftsmanship is seen as intangible cultural heritage which has become as a tourism product in a certain tourism destination. However, a lack of attention has been given to the skill and knowledge of these craftsmen who has produced the crafts. This study has been conducted to explore the traditional craftsmanship and therefore; Malay traditional craftsmanship in Melaka has been selected as the case study. The selection is based on the idea that Malays are synonym with traditional craftsmanship and Melaka is one of the popular cultural heritage tourism destinations in Malaysia. Hence, three objectives were developed namely to identify the Malay traditional craftsmenâs background in Melaka, to explore the barriers faced by the Malay traditional craftsmen in Melaka for the purpose of sustaining the local tradition and to evaluate the potential of Malay traditional craftsmanship as a tourism product in Melaka. A qualitative approach has been undertaken in this study. 12 respondents were selected using purposive sampling. Data collections were based on semi-structured interview, observation and photographic documentation. The data was then analysed using framework technique and scoring system. The results from analysis have revealed that these respondents are among the few craftsmen who have good business performance in craft industry.
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Keywords
Sustainability of Malay traditional craftsmanship , a tourism product in Melaka