Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria

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dc.contributor.authorOteino, Ojatta Dominic
dc.date.accessioned2019-04-04T06:51:16Z
dc.date.available2019-04-04T06:51:16Z
dc.date.issued2018-07
dc.description.abstractRepurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repurchase intention is too often negative or non-existent even where consumers are satisfied. Previous research report significant effects of expectation, disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention. Nonetheless, there is lack of research on how the relationships amongst these factors impact consumers repurchase intention of premium bottled water (PBW). Grounded on the Expectation Disconfirmation Theory, this study investigates the effects of expectation, expectation disconfirmation, perception, satisfaction, brand trust, and risk perception on consumers repurchase intention of PBW brands in Nigeria. The study analysed survey data from 458 consumers in North Central Zone of the country using the Partial Least Squares Structural Equation Modelling (PLS-SEM) regression technique, and the Independent Sample Tests. On aggregate, the model explains 71% of variance in repurchase intention. Three factors – satisfaction, brand trust, and consumers perception influenced repurchase intention, positively. The respondents’ high satisfaction level, strong brand trust, and positive perception of preferred brands produced strong intention to repurchase. Positive disconfirmation and perception of PBW brands generated the high levels of satisfaction and brand trust amongst respondents.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7938
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectPerception on premium bottled water repurchaseen_US
dc.subjectintention among consumers in Nigeriaen_US
dc.titleEffects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeriaen_US
dc.typeThesisen_US
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