THE EFFECTIVENESS OF VIRTUAL TEAM AN: AN EMPIRICAL INVESTIGATI OF MANUFACTURING INDUSTRY IN PENANG MALAYSIA
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Date
2011-12
Authors
TAN, CHONG KING
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Abstract
Virtual teams had become a fundamental way to conduct business in order for
organizations to remain competitive and sustain in a global environment. Organizations
which willing to understand what makes virtual teams more effective can likely accrue
positive results from virtual teams. Therefore, the purpose of this research is to study
factors that impact the effectiveness of virtual team. This study tests the impact of seven
factors (coordination, relationship building, cohesion, communication, reward, trust and
task complexity) on team performance and member satisfaction by 203 virtual teams in
Malaysia. Survey questions from prior studies were adopted and customized, and the
model was analyzed using partial least squares and structural equation modeling tool -
SmartPLS 2.0 M3. The results indicated that a significant and positive relationship exists
between relationship building, cohesion, communication and trust towards team
performance. Coordination, relationship bulding and cohesion also have a significant and
positive relationship with team member satisfaction. On the other hand, no significant
relationship was found between coordination and reward towards team performance. The
task complexity does not moderate the relationship between trust and team performance.
The findings from this study can serve as guideline for managers to manage the virtual
teams effectively, as well as to optimizes the resources usage and implement the most
efficient tools of communication, and subsequently improve the overall efficiency of the
teams. This study is useful for researchers, managers, and organizations to highlight the
factors that contribute to effectiveness of virtual team. Finally, this study concluded with
some limitations of the study and some recommendations for future research.
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Keywords
MANUFACTURING , INDUSTRY