THE EFFECTIVENESS OF VIRTUAL TEAM AN: AN EMPIRICAL INVESTIGATI OF MANUFACTURING INDUSTRY IN PENANG MALAYSIA

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Date
2011-12
Authors
TAN, CHONG KING
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Abstract
Virtual teams had become a fundamental way to conduct business in order for organizations to remain competitive and sustain in a global environment. Organizations which willing to understand what makes virtual teams more effective can likely accrue positive results from virtual teams. Therefore, the purpose of this research is to study factors that impact the effectiveness of virtual team. This study tests the impact of seven factors (coordination, relationship building, cohesion, communication, reward, trust and task complexity) on team performance and member satisfaction by 203 virtual teams in Malaysia. Survey questions from prior studies were adopted and customized, and the model was analyzed using partial least squares and structural equation modeling tool - SmartPLS 2.0 M3. The results indicated that a significant and positive relationship exists between relationship building, cohesion, communication and trust towards team performance. Coordination, relationship bulding and cohesion also have a significant and positive relationship with team member satisfaction. On the other hand, no significant relationship was found between coordination and reward towards team performance. The task complexity does not moderate the relationship between trust and team performance. The findings from this study can serve as guideline for managers to manage the virtual teams effectively, as well as to optimizes the resources usage and implement the most efficient tools of communication, and subsequently improve the overall efficiency of the teams. This study is useful for researchers, managers, and organizations to highlight the factors that contribute to effectiveness of virtual team. Finally, this study concluded with some limitations of the study and some recommendations for future research.
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MANUFACTURING , INDUSTRY
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