Supplier Selection In Malaysian Social Commerce Microenterprises

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Date
2021-02
Authors
Haris, Juwairiah
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Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Based on the Theory of Planned Behaviour (TPB), this study extended and included five supplier performance attributes which are service warranty, delivery, relationship, quality, and price. From this extended TPB, eight variables were investigated to examine the causal relationships among the variables with respect to selection intention and supplier selection behaviour.
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Keywords
Supplier Selection , Malaysian Social Commerce Microenterprises
Citation