Personal characteristics and creative performance of Indonesian radio station operating managers
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Date
2007
Authors
Nugroho, Juli Setiadi
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Abstract
The rapid growth of radio broadcasting business in Indonesia imposes
specific challenges on the development of competitive advantage. The radio
stations are applying excellent and unique elements such as speed, mobility
(activity), learning ability, and individual or team work capabilities, which
represent global competition. It is an important source of competitive strength
for radio station organizations that are concerned with growth and changes. To
be responsive to change is to be creative. It is critical for managers to do their
best to ensure and realize that creativity is one of the most important elements
in order to achieve high performance. To accomplish this aim, it is important to
understand people’s personality, motivations, skills, level of experiences, and
psychological preferences. Grounded by the Interactionist model of Individual
Creativity (Woodman, Sawyer & Griffin, 1993), the present research proposed a
framework linking Indonesian radio station managers’ Personality, Intrinsic
motivation, Creativity-relevant personal characteristics, Leader-member
exchange (LMX), and Creative performance. The present research has
managed to show the importance of Leader-member exchange and
multiplicative nature among personal characteristics. A total of 283 operating
managers of Indonesian radio stations, representing a response rate of 15.2%,
participated in the present research. Data for all variables were collected
through self-administered survey questionnaires. Hierarchical multiple
regression analyses were conducted to test the hypotheses posited in the
present research. Results of the statistical analyses indicated that: (1)
Agreeableness as a dimension of Personality negatively influenced ‘presenting
creative, concrete and practical ideas’ (the first dimension of creative
performance), whereas Extraversion and Conscientiousness positively
influenced “presenting creative suggestions” (the second dimension of creative
performance), (2) Creativity-relevant personal characteristics and intrinsic
motivation of the radio station operating managers only influenced “Presenting
creative, concrete and practical ideas”, but not “Presenting creative
suggestions”, (3) both leaders’ affection and leaders’ perception of the
followers’ work contribution towards their leaders play an important role in
enhancing creativity. It seems very important to acknowledge these roles in
both theorizing and taking managerial decisions on how to recognize and
reward creativity. The present research has contributed to the field of
multiplicative effect by developing a new model of individual creativity.
Description
PhD
Keywords
Management , Personal characteristics , creative performance , radio station , operating managers , leader-member exchange