Jurang pilihan berita: analisis pilihan berita antara wartawan dan pembaca, sebelum dan selepas pilihan raya umum ke-13.

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Date
2017-07
Authors
Sarudin, Nur Shima
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Publisher
Universiti Sains Malaysia
Abstract
Dewasa ini pengguna media baru mempunyai kuasa untuk memilih berita yang ingin mereka baca dan mengenepikan berita yang tidak diminati, terutamanya berita politik, sedangkan berita jenis 'hard news' ini dianggap penting oleh wartawan untuk masyarakat mengetahuinya. Oleh itu, kajian ini ingin mengkaji jurang pilihan berita antara wartawan dan pembaca yang dikatakan semakin membesar di dalam era digital ini. Satu teori diguna pakai bagi memahami konteks kajian ini iaitu teori penetapan agenda. Tambahan pula, kajian ini turut mengembangkan kajian lepas dengan mengeluarkan tema-tema yang terdapat dalam pilihan berita politik antara wartawan dan pembaca, bagi akhbar BH dan The Star, sebelum dan selepas PRU13. Living in the era of globalisation has significantly influenced Malaysians’ lifestyle in many ways, including sources of information; as of in this context - News. Most Malaysians are prone to read news that is favourable to them and cutting off any uninterested news without even looking at the title especially ‘hard news’ related to politics. Contrarily, journalists are keener to cover ‘hard news’ due to its diversity and interesting story line it could bring. This research is conducted to identify the different types of news selected by journalists and Malaysian readers which the gap has since growing in this digital era. Apart from that, this research also use theory of selective exposure. This research is to expand the result obtained from previous research by analysing the themes that came out from the news choices between journalists and readers, BH and The Star, before and after the 13th General Election.
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Keywords
wartawan , pilihan raya umum
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