The Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce By Small And Medium Enterprises In Kuwait: The Roles Of Attitude And Innovativeness

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Date
2021-02
Authors
Al Enezi, Saleh O. M. R.
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Publisher
Universiti Sains Malaysia
Abstract
This study examined the relationship between perceived relative advantage (PRA), perceived compatibility (PCO), perceived complexity (PCX), organizational readiness (ORD), IT knowledge (ITK), competitive pressure (COP), suppliers/customers' pressure (SCP), and SMEs' E-commerce adoption. Furthermore, the study examined the mediating role of attitude on these relationships as well as the moderating role of innovativeness on the attitude - E-commerce adoption link. Data were collected from the SMEs operating in Kuwait using a cross-sectional study design.
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Keywords
Effect Of Technological, Organizational, And Environmental Factors On Adoption Of Electronic Commerce , Small And Medium Enterprises , The Roles Of Attitude And Innovativeness , Kuwait
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