The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

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dc.contributor.authorSiregar, Widyana Verawaty
dc.date.accessioned2020-10-23T02:15:36Z
dc.date.available2020-10-23T02:15:36Z
dc.date.issued2017-10
dc.description.abstractThe aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/10571
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectInfluence Of Product Attributes On Brand Preferenceen_US
dc.subjectModerating Role Of Salesmanshipen_US
dc.titleThe Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanshipen_US
dc.typeThesisen_US
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