Organizational Resources, Networking Resources, Marketing Capabilities And Export Performance: Evidence From Thai Agro-Based Firms
| dc.contributor.author | Phadett, Tooksoon | |
| dc.date.accessioned | 2018-06-01T02:33:22Z | |
| dc.date.available | 2018-06-01T02:33:22Z | |
| dc.date.issued | 2010-05 | |
| dc.description.abstract | The Thai economy is very dependent on the agro-based sector. The availability of abundant resources has enabled firms in this sector to play a fundamental role in the economic development and employment for the population. This study is undertaken to identify the competitive strengths of firms in the agro-based sector and their export performance. The resource-based view and the social capital theory provide inputs into the research framework. It is proposed that organizational resources comprising of reputation resources, financial resources, human resources, and research and development and technology resources contribute positively to the firm’s export performance. Besides that the firm’s effort to acquire external resources through networking with business network, institutional networks and knowledge network are expected to contribute to firm’s export performance. Such relationship however is expected to be mediated by marketing capabilities, which are comprised of product, price, distribution and promotion. Two dimensions of export performance are used, namely economic and non-economic measures. The participating firms in this study are drawn from the Exporter Directory published by the Department of Export Promotion (DEP) Thailand. Based on the data analysis, it was determined that only financial resources are positively related to non-economic measure of export performance. Meanwhile among networking resources only business network is statistically significant and positively related to both economic and non-economic measures of export performance. As regards to marketing capabilities, two dimensions of marketing capabilities, price capability and promotion capability, are significant predictors of both dimensions of export performance. On the mediation effect of marketing capabilities, the relationship between financial resources and non-economic measure is partially mediated by price capability. It is also established that price capability act as a partial mediator between business network and both economic and non-economic measure of export performance. As regards to promotion capability, the result shows that it is a partial mediator between business network and economic measure of export performance. The findings of the study show that export performance is dependent on the availability as well access to financial resources and external resources. Investment in networking with trade facilitating organizations such as financial institutions and others involved in the supply chain is a prerequisite for successes. The importance of enhancing the firm’s capabilities in managing price and promotion should not be overlooked. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/5626 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | The Thai economy is very dependent | en_US |
| dc.subject | on the agro-based sector | en_US |
| dc.title | Organizational Resources, Networking Resources, Marketing Capabilities And Export Performance: Evidence From Thai Agro-Based Firms | en_US |
| dc.type | Thesis | en_US |
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