Enhance Walk-In Movie-Goers’ Cinema Experience In Penang
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Date
2016-09
Authors
Chooi, Wei Yee
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Abstract
This topic is about to study on problems faced by movie-goers in the cinema in Penang. The purpose of this project is to propose a solution to improve interaction between customer and Cinema Management. Core value of this project is to identify the walk-in movie-goers’ need and provide a better cinema experience for them. Aspiration of the proposed solutions will be more efficient and service encounter will be useful, usable, and desirable from the walk-in movie goer’s perspective. This aspiration is important so that customers will have better experience and on the other hand, service provider can serve the customer more efficiently. Besides, customer should able to purchase tickets and beverages easily and enjoy better experience through their time inside the cinema. It will be able to minimize learning curve for both the customers and the cinema management staff to understand - how product works. The design outcome will help to improve cinema experience for customers to purchase tickets, reduce queue waiting time, order food and beverages and provides better experience to enjoy movie. The solution will be easy to use interaction and user-centered design is considered. The goal of this study is to design a highly intuitive and easy interaction product or service that allow movie-goers make the task of purchasing movie ticket in a short time and create immersive experiences that help the movie-goers feel a connection with the cinema, while facilitating a better customer experience. Both, the cinema industry and movie-goers can gain benefits from this service.
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Propose a solution to improve interaction between customer , and Cinema Management.