Housing Attributes Affecting House Purchase Decisions Among University Employees In Gaza Strip, Palestine.

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Date
2016-07
Authors
M. E. Sbakhi, Bissan
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Abstract
Factors affecting housing purchasing decisions are of great importance worldwide. This study will investigate the factors influencing Palestinians decision to purchase houses in Gaza Strip. The study examines the effect of intrinsic and extrinsic housing attributes on the decision to purchase houses. The extrinsic housing attributes at this study consist of three attributes (Environmental attributes, location attributes and exterior design and space).While previous studies have investigated many aspects of the decision-making processes of home buyers worldwide, we have a limited understanding of the purchase behavior of Palestinian home buyers in Gaza Strip. The data collection method of email survey was used in this research. A questionnaire was developed using items taken from previous studies but applied specifically to Gaza people. Based on 137questionnaires, the data was analyzed using factor analysis and logistic regression. The results show that critical housing attributes, location attributes, private rooms, the house price and essential locations positively influence housing purchase decisions. This study contributes to an improved understanding of home buyers’ decision making in Gaza. The beneficiaries of this study include all participants in the housing market from potential home buyers and house owners to housing builders/marketers and government policy regulators, as well as academic institutions. To better meet homebuyers’ needs and achieve a competitive advantage, marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence homebuyers’ purchase decision making. Further, the outcomes of this research could also assist the government in developing more appropriate housing policies.
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The factors influencing Palestinians decision , to purchase houses in Gaza Strip.
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