Antecedent outcomes study on green value chain initiatives: a perspective from sustainable development and sustainable competitive advantage
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Date
2010
Authors
Tan, Teong Jin
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Abstract
Green value chain in the wake of environmental conscious due to sustainable
development forces to ensure achievement of sustainable competitive advantage in
market place has been perceived as an inevitable global business trends in recent
years. The ultimate intention of which is to attain a harmonized social and
environmental ambient besides fulfillment of financial goal of firms. In this study, the
antecedent outcomes study of green value chain initiatives in relation to sustainable
development and sustainable competitive advantage has been carried out by
conducting a survey on 300 ISO 14001 certified manufacturing firms in Malaysia via
mailed questionnaires. Results based on 30.0% response rate showed that risk
management, corporate social responsibility, and socio environmental considerations
stand out to be the three utmost important antecedents of green value chain initiatives,
which are being executed through green initiatives, and green resource and capability
management. These in turn, lead to achievement of sustainable competitive advantage
in terms of financial performance and socio environmental performances. The
antecedents and outcomes relationship in respect to green primary activities, and
green resource and capability management as being established in this study can add
considerably novel knowledge towards extension and enrichment of Michael Porter’s
Value Chain Model especially in terms of linking it to the sustainable development
driven forces at the input and creating sustainable competitive advantage at the output
besides uncover the practical benefits that can be gained thereof.
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Keywords
Business Administration , Green Value Chain , Sustainable Development , Sustainable Competitive Advantage