Revisiting The Mindfulness Framework In Heritage Tourism
| dc.contributor.author | Tan, Poh Ling | |
| dc.date.accessioned | 2019-08-27T07:02:10Z | |
| dc.date.available | 2019-08-27T07:02:10Z | |
| dc.date.issued | 2017-08 | |
| dc.description.abstract | It has been propounded that mindful tourists are able to appreciate and act responsibly at heritage sites, as compared to tourists who are mindless. The mindfulness framework suggested by Moscardo (1996, 1999) has been acknowledged as important, however, there are few gaps in the application: lack of explanation on Visitor Factor in influencing mindfulness and lack of specific measure of mindfulness and interpretive outcome in tourism context. The overall research objective of this study is to enhance the mindfulness framework in explaining tourist interpretative outcome. This research examine the influence of Visitor Factors and Communication Factors on mindfulness. This research is conducted in Penang, a destination listed under the UNESCO World Heritage. A self-administered questionnaire using quota sampling method with 390 usable responses from local and international tourists were gathered. Partial Least Square (PLS) was employed for data analyses: measurement and structural model assessment. From the analysis, all the constructs have composite reliability value of more than 0.7 and have demonstrated adequate convergent and discriminant validity with an average variance extracted value greater than 0.5. The proposed model of mindfulness has a high level of Goodness of Fit (GoF), with a value of 0.606. The overall framework shows a strong explanatory power with R2 of 0.628 (62.8%). The results from Q2 tests suggest that interpretive outcome is well predicted by the model. The findings reveal that mindfulness mediates the relationship between Uses of Questions (Communication Factors), Level of Interest and Visualisation (Visitor Factors) and interpretive outcome. This has demonstrated that, in the context of heritage tourism, only these three variables are significant in influencing mindfulness in supporting desirable interpretive outcome. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8695 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Revisiting the mindfulness framework | en_US |
| dc.subject | in heritage tourism | en_US |
| dc.title | Revisiting The Mindfulness Framework In Heritage Tourism | en_US |
| dc.type | Thesis | en_US |
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