Graphic propaganda and national identity in Malaya (1948-1960):
| dc.contributor.author | Kuah, Li Feng | |
| dc.date.accessioned | 2014-10-21T03:16:42Z | |
| dc.date.available | 2014-10-21T03:16:42Z | |
| dc.date.issued | 2009 | |
| dc.description | Master | en_US |
| dc.description.abstract | What is the “look” of a nation? How can it be seen? And what is the relevance to look at the nascent “look” when Malaysia is already celebrating its 50 years of independence? Contemporary Malaysian identity remains contested and is increasingly visual driven. To answer the above questions, the researcher proposes the need of histories and theories to understand visual making in this matter by using graphic propaganda in Malaya (1948-1960) as reference. First, a historical narrative is constructed by synthesizing the collected data and Malayan history to justify graphic propaganda’s role in portraying authority-defined identity during the selected period. A total of 6 case studies are then chosen for Social Semiotics analysis, revealing the absence of a solid “look”. Nonetheless, the analyses also showed that careful visual mediation between group interests and shared destinies has projected fragmented visuals that were agreeable to the Malayan people from diverse background by capturing the right values and attitudes of the given time. In this regard, the research presents a valuable experience for the reference of contemporary visual identity making. Furthermore this research is essentially a study of graphic design history in Malaysia with the aim to generate more interest and future scholarship in this relatively unexplored area. Thus the researcher is committed to explain every step involved in conceptual and theoretical acquisitions in order to provide a replicable path for any potential undertaking of this kind. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/121 | |
| dc.language.iso | en | en_US |
| dc.subject | Art | en_US |
| dc.subject | Graphic propaganda | en_US |
| dc.subject | Social semiotic | en_US |
| dc.title | Graphic propaganda and national identity in Malaya (1948-1960): | en_US |
| dc.title.alternative | a social semiotic approach | en_US |
| dc.type | Thesis | en_US |
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