Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
| dc.contributor.author | Chuar, Pei Ling | |
| dc.date.accessioned | 2016-09-19T04:13:57Z | |
| dc.date.available | 2016-09-19T04:13:57Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales. A survey of 224 respondents was conducted in Malaysia. Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to examine data analysis. Perceived corporate social responsibility was discovered to be the most significant predictor of consumers’ purchase intention in environmental lighting products followed by government initiative, environmental attitude, environmental concern and self- identity. Environmental knowledge and peer pressure were found to have an insignificant influence on consumers’ purchase intention on environmental friendly lighting products in Malaysia. Consumers’ purchase intention on environmental friendly lighting products has been demonstrated to have a positive relationship with consumers’ willingness to purchase for environmental friendly lighting products. The research provides an in-depth understanding of Malaysian consumers’ purchase intention towards environmental friendly lighting products. The research findings can be used to formulate strategies for the distributor, marketer and manufacturer companies to create a good positioning strategy to enhance consumer perception on environmental friendly lighting products and meet the consumers’ needs and wants. Also, policy maker and governmental bodies which play an important roles on influencing consumers’ purchase intention, by enforce legislation and improve on promoting environmental friendly lighting products able to enhance the purchase of environmental friendly lighting products and to accelerate Malaysia economic. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2523 | |
| dc.subject | Factors Influencing Malaysian Consumers’ | en_US |
| dc.subject | Friendly Lighting Products | en_US |
| dc.title | Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia | en_US |
| dc.type | Thesis | en_US |
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