Leadership And Human Resource Development Factors In The Success Of Life Insurance Agencies

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Date
2004-04
Authors
Beng Choo, Tan
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Abstract
This study was conducted to investigate the influence of leadership practices and human resource development activities on agency performance. The unit of analysis was life insurance agencies in Malaysia. A sample of 69 agencies was used in this study. Leadership practice was measured by using Leadership Practices Inventory (LPI) developed by Kouzes and Posner (1990a). Human Resource Development activity was measured based on the frequency of common HRD activities that are implemented in life insurance agencies. Agency performance was measured by agency profitability and leadership effectiveness. The results revealed that leadership practice particularly in "willing to take challenges" has positive correlation with agency performance. This positive impact also emerged in the relationship between human resource development activities ("recruitment and orientation" and "training and development") and agency performance. However, both leadership practices and human resource development activities found have no influence on agency morale. The results showed that agency managers needed to focus on leadership and HRD practices in order to improve the agency performance .
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Insurance
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