Television, youth identity and value socialisation
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Date
2009
Authors
Nurdin
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The study on the role television as an agent of socialisation and the
reinforcement of youth values and identity in Pekanbaru aim at identifying (1)
the form of television penetration in youth life, (2) the influence of television
penetration on the youth values and identity, (3) the relations of the social
institutions and the strengthening of the youth values and identity, (4) the
influence of demographic factors on the youth values and identity. Using Social
Cognitive Theory the study takes into account 15 - 24 year old youth living in
Pekanbaru as the population for the study. The samples consisted 225 of youth
for the survey and 11 youth for the in depth-interview selected from four senior
high schools and two universities in Pekanbaru town using multi-stage cluster
random sampling. The finding – using descriptive statistical analysis,
correlation, multiple regression, and qualitative analysis – shows there were
high penetration of television in lives of the youth, and the penetration level has
a significant correlation with their identity and values. The social institution has
significant correlation with their values and identity. The correlation data also
indicated that the television penetration on the youth (television environment,
television use, and television orientation) can predict dependent variables, i.e.,
value orientation, group identity, and social identity. While the social institution
(family, peers, school, and religion) can predict the dependent variables, i.e.,
personal values, social values, value orientation, personal identity, and social
identity. Hence, the social institution has stronger relations with their values and
identity compared with the television. The finding supported the Social Cognitive
Theory that the youth have undergone a learning phase through a process of
mass media socialisation.
Description
PhD
Keywords
Communication , Television , Youth identity , Value socialisation