INFLUENCING FACTORS OF CONSUMERS' GREEN PURCHASE BEHAVIOUR IN PENANG

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dc.contributor.authorCH'NG, JIA CAl
dc.date.accessioned2016-01-12T04:00:06Z
dc.date.available2016-01-12T04:00:06Z
dc.date.issued2011
dc.description.abstractThe worsenmg situation of the environment has become a public concern in developed and developing nations alike. Governments and non-profit organizations have taken serious efforts to raise public awareness and preserve the environment. With heightened consciousness of the problem facing the earth, well-informed consumers are now playing a more proactive role in environment protection. One of the manifestations of this is thru green purchasing activities. This aim of this paper is thus to explore the various influencing factors, (i.e. consumer values, environmental concern, perceived environmental knowledge, perceived consumer effectiveness, and perceived barriers) on attitude towards green purchase and the actual green purchase behaviour. A survey was carried out in major shopping malls in Penang, Malaysia. A total of 389 questionnaires were collected for further analysis. The results showed that a positive significant relationship exists between environmental knowledge and green purchase behavior. Other independent variables however, did not contribute significantly in predicting green purchasing behavior. Besides, attitude towards green purchase had a mediating effect between environmental knowledge and green purchasing behavior. Suggestions for marketers and policymakers are made based on these findings. Limitation and directions for future research are also presented.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1503
dc.subjectINFLUENCING FACTORSen_US
dc.subjectPURCHASE BEHAVIOURen_US
dc.titleINFLUENCING FACTORS OF CONSUMERS' GREEN PURCHASE BEHAVIOUR IN PENANGen_US
dc.typeThesisen_US
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