A study of children's television programmes in Thailand

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dc.contributor.authorMungmee, Namkang
dc.date.accessioned2016-01-15T08:22:56Z
dc.date.available2016-01-15T08:22:56Z
dc.date.issued2003-06
dc.description.abstractTelevision is a powerful medium that can play a significant role in children's lives. As such television stations are constantly on the lookout for contents that are •topical, scientifically accurate, socially relevant and entertaining. Children's programmes are an important area in the lives of young viewers as the contents of the programmes can entertain them and create awareness about the important issues surrounding children's lives such as environment, technology, health and knowledge on daily life. Tiris research attempted to analyze children's programmes shown on six channels of Thai television for one week from November 1 to 7, 2000. The main aim o~the research is to study the place accorded to children's programmes on Thai television. By looking at the broadcast time, the proportion, categories, genre and the study will also explore how Thai children perceive children's programmes, what they say and make meaning from watching these programmes. The study uses two main methods, content analysis and focus group interviews. Content analysis is used to analyze all children's programmes shown on six Thai channels. Focus groups interviews are used to analyze how Thai children perceive children's prograrrunes by conducting with 50 sample children discussion who are age between 8 to 12 years old in a Hatyai school, the southern of Thailand. The findings of research found that the proportion of children's programmes shown on Thai television are very small (5.29 percent) compared with general probrrammes. Half of these programmes are imported programmes, mainly from Japan. Many of the local programmes are spown at unsuitable times and not convenient for children's viewing. Almost all of the local children's programmes are not much different in content which heavily airs variety and game shows for children and are entertainment based. Only few prOb7fammes are ficused on education and information. ~·· It was also found that different· children have different perceptions. The perceptions of younger children on children's programmes are different from older children perception. General programmes are the more favorable programmes among older children than f ~: children's programmes. Nearly all children audience enjoy watching imported cartoons rather than local children's programmes due to the lack of interesting local programmes aired. However, children audiences prefer both entertainment and epucational programmes which can help them from boredom and educate knowledge too. This research is to help inform that children's programmes is an important as general programmes. It can teach and create knowledge, skills, value and information for young children. Thus, the station should re-examine the programmes produced for children viewing. The children's programmes should target and be specially designed for children audiences. Also important is the government's commitment; responsibility to ensure quality and useful programmes for children's development.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1639
dc.language.isoenen_US
dc.subjectChildren's television programmesen_US
dc.titleA study of children's television programmes in Thailanden_US
dc.typeThesisen_US
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