Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
| dc.contributor.author | Tan, Patrick Foon Cheng | |
| dc.date.accessioned | 2016-10-04T08:05:11Z | |
| dc.date.available | 2016-10-04T08:05:11Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study. Self-administered questionnaire was the method for data collection with a total of 301 respondents taking part in this study. Partial Least Square (PLS) and Statistical Package for Social Sciences (SPSS) were utilized to analyze the data. Organoleptic properties, risk perception, trust in water companies, convenience and price were found to be crucial in influencing consumers’ consumption behavior of drinking water. Perceived chemical content, contextual cues and environmental attitude do not influence consumers’ consumption behavior of drinking water. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Organoleptic properties, perceived chemical content, contextual cues and trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of organoleptic properties, risk perception, perceived chemical content, contextual cues and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will enable tap water companies, bottled water companies, the Malaysian government and water related agencies to better understand the needs and demands of drinking water consumers. The findings are mostly based on respondents in states such as Penang, Selangor and Negeri Sembilan. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2665 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Behavior of drinking water | en_US |
| dc.title | Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia | en_US |
| dc.type | Thesis | en_US |
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