Organizational, marketing resource profile and export performance: an empirical study on Sarawak exporting manufacturing firms
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Date
2005-02
Authors
Gluma anak Saban
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Abstract
The most common question that has attracted much attention among scholars and practitioners is why some firms perform better while others do not. To probe further, this dissertation is prepared by focusing on the key determinants of exporting firm performance. In spite of numerous literature on this subject, a need remains for investigating the performance of Malaysian exporting manufacturing firms. This study examines two determinants of export success: the organizational resource profile and marketing resource profile of the firm. This research explores the relationships among the firms’ resources, the firms’ external factors and export performance. It proposed a model framework based on the resource-based view framework. Thirteen sets of hypotheses emanating from this framework are presented. The findings of this study are based on the responses obtained from a cross-sectional survey of eighty exporting manufacturing firms based in Sarawak, Malaysia. In general, the results indicate that effect of some of the categories resources enables the firms to obtain superior levels of performance. Specifically, the results of this study suggest that export experience, export product-market competency, and export promotional competency are the key factors that can determine the firms to achieve superior performance. The implications of these findings for research and practice are discussed and the limitations of the study are also presented. Directions for future research are also suggested.
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Keywords
Business Administration , Sarawak Exporting Manufacturing