The pain area while driving Proton cars An empirical study on customers experiences
| dc.contributor.author | MAT ZAIN, ROZIALINA | |
| dc.date.accessioned | 2017-01-16T04:40:03Z | |
| dc.date.available | 2017-01-16T04:40:03Z | |
| dc.date.issued | 2011-05-02 | |
| dc.description.abstract | In the current economy and way of life of individuals who have changed, the vehicle is a major need in their life today so it is makes the automobile sector has been an important industry in the economic development in Malaysia. This research focus on the variables that contribute to the customer pains while driving the Proton cars in terms of two latest model which the new MPV Exora and Saga. Furthermore, it will be useful for the management team to get some views about customer perceptions and stigma toward the and product, in order to retain and increase their sales, position itself strongly in the industry and at the same time to gain the high profit. The main objective is to investigate the correlation between among independents variables in terms of (i) Pricing, (i) Level of Quality, (iii) After Sales Services and (iv) Brand Image with the pain areas in driving Proton's car. The second objective is to determine whether the types of proton cars (EXORA and SAGA) moderate between independent variables and dependent variables relationship .Lastly this study is to find which independent variables are most significant to the customers' pains areas in using proton's cars. A total of 140 questionnaires that send to Proton Service Center in Penang area were received and analyzed. The factor that only a contributing significant impact on the customer pain area is the after sales service. Other factors such as price, level of quality and brand image have been considered normal by the user as most users are really satisfied. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3449 | |
| dc.subject | The pain area while driving | en_US |
| dc.subject | Proton cars | en_US |
| dc.title | The pain area while driving Proton cars An empirical study on customers experiences | en_US |
| dc.type | Thesis | en_US |
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