Competitive Advantage: Case Study On Sentral College Penang The Effect Of Market Competition On The Business Strategy

Simple item page
dc.contributor.authorTan, Peng Hooi
dc.date.accessioned2017-11-09T07:38:02Z
dc.date.available2017-11-09T07:38:02Z
dc.date.issued2014-05
dc.description.abstractThis case study was developed based on a private higher education institution (PHEI) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues faces a small medium PHEI which is operating in a higher competitive industry, competing with 559 PHEI including public higher education institution. I analyze the issues face by the industry as well as specific issues faced by the company. From the analysis through interviewing with the management and observing the activity in the company, I can identify three root causes of the problem facing the company. First being the lack of corporate governance which results in Management unable to act confidently. Second being the lack of information for the management to be able to make decision efficiently and thirdly being the marketing function not fully utilizes all the appropriate tools to attract the right customers. From the root causes a few short-term and long term solutions are suggested.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5266
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectCompetitive advantageen_US
dc.subjecton sentral college penangen_US
dc.titleCompetitive Advantage: Case Study On Sentral College Penang The Effect Of Market Competition On The Business Strategyen_US
dc.typeThesisen_US
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Pusat Pengajian Pengurusan - Tesis