Evaluating The Effectiveness Of Anti-Smoking Messages On Knowledge About Health Effects, Negative Thinking And Behaviour Among Malaysians
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Date
2012-03
Authors
Zawahir, Mohamed Shukry
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Tobacco use has been identified as the leading cause of death and disability in the
world. In Malaysia, overall (age ≥15 years) smoking prevalence of 23.2%, with male
smoking rate is 44.6%. Among teenagers, 15% indicated as experimenters, another 8%
confessed to being regular smokers. Smoking-related diseases had caused 35% of the
death in Government hospitals in 2006. The Malaysian government launched a
comprehensive national anti-smoking media campaign called “Tak Nak” in targeting at
children, youth, women as well as smokers and the non-smokers. School education and
advice from health professionals about dangers of smoking are also being done in
Malaysia. Aim of this study was to evaluate the effectiveness of anti-smoking messages
(Media campaign and education) among adolescents, adult smokers and adult nonsmokers
in Malaysia.
Data came from a prospective longitudinal cohort survey conducted among Malaysian
adolescents (n=1008), adult smokers (n=2004) and adult non-smokers (n=1555).
Respondents were asked about exposure to anti-smoking messages via various sources
including “Tak Nak” campaign, frequency of noticing anti-smoking messages,
knowledge of health effects of smoking, beliefs about the health risks of smoking,
smoking susceptibility, social desirability of smoking, planning to quit, behavior and
demographic information. Data were analyzed using chi-square tests and logistic
regression models.
Findings from our study revealed that television is the most effective media to
disseminate anti-smoking messages in a wide-range of adult smokers, non-smokers and
adolescents in Malaysia (>81%). Overall, the results suggest that Malaysia’s antismoking
media campaign (Tak Nak) has resulted in a high level of public awareness
(>87%) and knowledge about health effects of smoking in all three study groups.
Description
Keywords
The effectiveness of anti-smoking messages , among adolescents, adult smokers and adult nonsmokers in Malaysia