Study of vacation motives among various groups of people and their travel intention
| dc.contributor.author | Chin, Szu Szu | |
| dc.date.accessioned | 2014-09-05T02:27:13Z | |
| dc.date.available | 2014-09-05T02:27:13Z | |
| dc.date.issued | 2005 | |
| dc.description.abstract | Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel. Thus to have a better understanding of the travelers, this study was designed to identify the relative importance of vacation motives as perceived by people with different age, gender, marital status, race, income, and source of information search. Consequently, the significant differences between the derived vacation motives and socio-demographic and information source were examined in this study. Furthermore, the relationship between the vacation motives and people’ travel intention was tested in this study. A survey was conducted with 160 respondents above the age of 18 in Penang Island. The results show that four vacation motives were derived: ‘escaping from everyday routine’, ‘benefits sought’, ‘enjoyable activities’, and ‘destination characteristics’. In addition to this, the results also show that there are significant differences in the vacation motives of respondents with different age, gender, marital status, monthly household income, and source of information search. Among the four vacation motives, ‘escaping from everyday routine’ was found the most important motive and has greater impact in increasing people’ travel intention. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/94 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Vacation Motives | en_US |
| dc.title | Study of vacation motives among various groups of people and their travel intention | en_US |
| dc.type | Thesis | en_US |
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