Women Entrepreneurs in Malaysia MSMEs: Linking Entrepreneurial Orientation, Competencies, and Entrepreneurial Success

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Date
2009
Authors
Kang, Ah Geik
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Abstract
Although the performances of Micro, Small and Medium Enterprises (MSMEs) were widely studied by many researchers but existing researches lack consensus on the basic constructs affecting entrepreneurial performance. The phenomenon exists in entrepreneurial performance basically due to lack of consistency of theoretical imperatives which researchers adopt without taking into consideration the findings of previous researchers. Moreover, studies on women entrepreneurs are insufficient thus far. This study attempts to investigate the relationship between entrepreneurial orientation, founder competencies and women entrepreneurial success using self perceived satisfaction with financial performance such as sales growth, return on sales, cash flow, net profits, growth in market share and return on investment, and non-financial performance such as self-satisfaction, career progression, customer satisfaction, employee satisfaction, relationship with suppliers, and their work life balance. A sample of 166 women entrepreneurs in Malaysia participated in this study. With the intention wanting to know what are the factors contributing to their successful counterparts and hopefully learn from the success stories of others.
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Keywords
Entrepreneurs , Small Medium Enterprise
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