An Ethnic Press In Malaysia: A Study Of Sin Chew Daily 2012-2013
Loading...
Date
2019-06
Authors
Ng, Miew Luan
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The Malaysian Chinese ethnic press Sin Chew Daily (SCD) plays the role of
serving and bridging the Chinese community with the government and other social
groups in the setting of a multi-ethnic nation. In a larger context of media, society, the
state and the market, the role of SCD could also be examined from the perspective of
the desired media’s roles in a democratic society. It is in this setting that this study
aims to examine the representation of SCD on the Chinese cultural preservation
agenda, nation-building, the ruling and opposition parties, and human rights issues
before the 13th General Elections (GE13). The research methods used included content
analysis, in-depth interview and discourse analysis. Ten news themes were identified
based on the research objectives and the news reports, editorials and opinion columns
in the ‘Opinion Corner’ that were published between May 1, 2012 and April 30, 2013
in the national edition of SCD and were analyzed based on the headlines, page
numbers, source of news, news slants/tones and pictures used. The analysis of the
editorials and the opinion columns has excluded the page numbers and pictures used
due to ‘Opinion Corner’ was published at the same location and no pictures were used.
Six respondents, mainly the media gatekeeper, leaders of the ruling and opposition
political parties, an intellect and the NGOs representatives were interviewed. In order
to understand the ideology of SCD, a total of nine editorials/leaders were selected for
discourse analysis. The content analysis of the news reports and opinion columns
indicated that SCD gave the most coverage on political parties and political issues
before the GE 13.
Description
Keywords
Ethnic Press , Sin Chew Daily