Pedagogical Factors Influencing Training And Its Impact Towards Performance Among E-Commerce Entrepreneurs In Malaysia: Role Of Competencies As Moderator
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Date
2020-04
Authors
Nasr, Noornasirah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Training is often seen as an effective tool to enable e-commerce entrepreneurs to
create, develop, and enhance their knowledge or skills in creating good performance
in terms of managing digital business. While many entrepreneurial training centres
offer e-commerce programmes in Malaysia, however, the quality and usability of the
training programmes are still a critical issue, where serious attention should be given.
Hence, it is a vital need to study pedagogical factors that contribute to effective and
relevant training in the segment of e-commerce entrepreneurs in Malaysia. This study
is based on the Instructional Transaction Theory and Human Capital Theory. Thus, a
holistic research model was built to study the pedagogical influence on training in the
context of e-commerce entrepreneurs attending training at training centres offering ecommerce
related programmes in Malaysia. This study also reviews the impact on the
relationship between training and performance of entrepreneurs in operating their ecommerce
business. Entrepreneur competency level is applied to understand the
moderating effect between training and performance. Data were collected from 200 ecommerce
entrepreneurs who attended training sessions in training centres offering ecommerce
programmes in Malaysia through self-delivered surveys and online surveys
involving five states: Selangor, Kuala Lumpur, Johor, Melaka, and Pulau Pinang. The
collected data were analyzed using SPSS (Version 23) and SmartPLS (Versi 3.0) to
test the proposed research hypotheses. The results showed that e-commerce entrepreneurs in Malaysia are still weak in terms of their skills to identify information
well such as understanding the concept of e-commerce and web system, where the
research analysis shows that the entity factor relationship reveals that training is not
found in this study. However, other factors (activity and process factors) have a
significant impact on training. This shows that e-commerce entrepreneurs in Malaysia
are more likely to continue demonstrating what they know and they are also seen as
good information explorers. Meanwhile, the study also found that the relationship
between training and the performance of e-commerce entrepreneurs has a positive
impact. This leads to a good training impact on the performance of e-commerce
entrepreneurs. Subsequently, the moderating effect of entrepreneurial competencies
(creativity and innovative competencies) in the relationship between training and
entrepreneurs’ performance has a significant impact in this study. This shows that ecommerce
entrepreneurs in Malaysia require a series of training to polish their thinking
skills (the formation of ideas) for creative and innovative results, thus increasing the
level of e-commerce performance. Lastly, the weaknesses of this study are also
explained and suggestions for future research are also presented.
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Keywords
Business