RESEARCH AND DEVELOPMENT (R&D) IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA: A CASE OF R&D ACTIVITIES AND ISSUES AT THE PROTON COMPANY

dc.contributor.author	DAULAT, HALIKHAN
dc.date.accessioned	2016-01-12T03:53:12Z
dc.date.available	2016-01-12T03:53:12Z
dc.date.issued	2010
dc.description.abstract	In a dynamic market, firms need to evolve from traditional methods of doing business to contemporary methods that aims at improving the quality of the output. This effort will usually include research and development programmes to introduce new technologies for the new output model. From an automotive industry's perspective, research and development programme is one of the key critical activities that consist of many levels of processes, beginning with brainstorming until vehicle testing. This case study presents the process in research and development (R&D) programme and the current issues encountered by the automotive industry that focuses on Proton. Thus, comprehensive analysis has been conducted to reveal all the strengths, opportunities, weaknesses and threats and how the Proton Company should manage the management and operational issues.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/1494
dc.subject	AUTOMOTIVE INDUSTRY	en_US
dc.subject	R&D ACTIVITIES	en_US
dc.title	RESEARCH AND DEVELOPMENT (R&D) IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA: A CASE OF R&D ACTIVITIES AND ISSUES AT THE PROTON COMPANY	en_US
dc.type	Thesis	en_US

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