Tanggungjawab Sosial Korporat: Satu Kajian Kes di PT. Toba Pulp Lestari Di Kabupaten Toba
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Date
2011-07
Authors
Siagan, Matias
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Abstract
This research takes the form of qualitative study which concerns with the PT. Toba
Pulp corporate social responsibility in Kabupaten Toba Samosir which was
conducted in 2009. The first objective of this study is to examine the readiness of the
corporate party in allocating one percent from the sales outcome for the activities
related to corporate social responsibilities. Secondly, it seeks to recognize the
methods of management and administration connected with social responsibilities.
Thirdly, to identify the types of community sustenance programmes conductable, to
make certain of the well-being of the local community. The fourth objective lies in
knowing the perception of the local people towards the corporate existence and
social responsibility practices. The fifth reason for this research is to recognise if all
the activities and community sustenance programmes have been performed
professionally. 39 villages have been identified to serve as the subjects for this
research. Discussion among target groups have also been carried out which has
involved 217 village chiefs together with 585 of the community members. At the
same time, 4 respondents from the corporate groups, foundations and independent
teams are also included in this research. The findings of this research have led to
some discoveries: First of all, PT. Toba Pulp Lestari is ready to provide some budget
by allocating one percent from the corporate net sales. Secondly, some problems
seem to have surfaced and which need to be given due attention in the financial
system and in its performance. Thirdly, social responsibility programme practice is
yet to be rendered effective and has not really been successful in enhancing the wellbeing
of the local communities. Fourthly, the majority of the local people have been
found to be disappointed and this may have led to them not supporting the existence
of PT. Toba Pulp Lestari. The fifth discovery suggests that the corporate social
responsibility practice has not been professionally conducted. As an overall view,
the findings of this research propose that the corporate needs to introduce a suitable
model in performing the responsibilities of the social corporate for the benefits of the
local communities.
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Sosial Korporat