Penang Tourism Attractions And Attraction Attributes
| dc.contributor.author | Cheah, Erleen Li-Ling | |
| dc.date.accessioned | 2019-05-29T02:12:38Z | |
| dc.date.available | 2019-05-29T02:12:38Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | The objectives of this study are to investigate on tourism attractions and its attraction attributes in the state of Penang context. This study also intended to examine the relationship between attraction attributes of heritage destination and tourist satisfaction towards the heritage destination. The tourist demographics had been included in this study to explore the moderating effect and the relationship between tourist demographics, attraction attributes and tourist satisfaction. In practical sense, this study is an effort to determine the overall performance of tourism attractions in the state of Penang as the World Heritage Site and the impact of the enlistment. Multi-attribute theory and resource based view formed the foundation of this study. A survey had been conducted to gather the opinion of international and domestic tourist which resulted in a total of 204 valid and usable responses. This study revealed that the attraction attributes of heritage destination has significant and positive relationship with tourist satisfaction level. The age group and marital status of tourists do affect the tourist satisfaction level. Besides, the tangible heritage assets attracts more tourists to visit whilst the intangible heritage assets has a lack of awareness among the tourists. The authority and tourism industry players should consider a shift in marketing strategies and resource allocation of the heritage assets. A more focused effort in distributing the valuable yet scarce resources to the heritage assets and a sustainable development of the state of Penang as a whole will contribute towards becoming the choice destination of tourists. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8261 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Tourism attractions and its attraction attributes | en_US |
| dc.subject | in the state of Penang context | en_US |
| dc.title | Penang Tourism Attractions And Attraction Attributes | en_US |
| dc.type | Thesis | en_US |
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