Communicating Gender: Construction Of Gender Identities In Selected Malaysian Lifestyle Magazines
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Date
2018-05
Authors
Abd Aziz, Surayah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Since media not only reflects differences between gender roles through its
content, but also influences matters on gender with stereotyping. This study
examines how six Malaysian women and men’s lifestyle magazines published in the
twenty-first century portray gender roles today. Guided by feminist theories, the
textual analysis of both Bahasa Malaysia and English language lifestyle magazines of
Her World, Wanita, Nona, Maskulin, Glam Lelaki and Men’s Health helps uncover
how gender identities are constructed and if these magazines promote stereotypes
that uphold a patriarchal system that affects national policies pertaining to women
and their progress. This study also aims to discover if these magazines reflect the
reality of women’s advancement toward equality and the inevitable change of male
gender role in society.Gender in this study is discussed in relation to Malaysian
social and cultural contexts. The analysis of the selected magazines’ textual content
shows rampant stereotyping of gender roles and very little of women’s notable
advancement toward equality as well as the evolution of both gender roles at work
and at home.
Description
Keywords
Construction of gender identities in , selected malaysian lifestyle magazines