An integrative methodology based on the analytic hierarchy process to strategic decision making
| dc.contributor.author | Al-Hemali Nafad, Abdeslam Omran | |
| dc.date.accessioned | 2017-07-03T07:03:38Z | |
| dc.date.available | 2017-07-03T07:03:38Z | |
| dc.date.issued | 2002-12 | |
| dc.description.abstract | Strategic decision making has emerged as one of the most active areas of current research in management. It is an important and complex decision that faces managers in today dynamic global business world, and despite the complexity and uncertainty inherent in strategic decision-making, managers have to make such decisions. There is a small body of literature on .how management science tools can be used to help managers make their strategic decisions in a systematic manner. Most of these researches focus on descriptive studies, which are directed at establishing theoretical structures and frameworks. Although these studies have made good contributions in understanding strategic choices and factors influencing them, few attempts have been made to incorporate these findings with management science tools which can analytically determine the optimal decision strategy. Strategic decisions are complex, illstructured, and uncontrollable. They involve the . consideration of multiple and conflicting objectives. These characteristics present a major difficulty in developing a tool for evaluating strategic alternatives. The moderating effect of environmental factors is another difficulty in making strategic decisions. This thesis focuses on developing a methodology to make strategic decisions more systematic in the light of the moderating influence of environmental factors. An integrative methodology is developed to facilitate strategic decision-making. The proposed methodology addresses two .important aspects of .strategic decisions - the multiple objective problems inherent in strategic decisions and the moderating effect of the environmental factors. The proposed methodology is a combination of three techniques. Scenario analysis is used to incorporate the effect of the environmental factors by decomposing them into discrete scenarios. The analytic hierarchy process, which is a multiple criteria decision support deals with illstructured decision problem that account for multiple and conflicting objectives, is used to solve the multiple criteria problem inherent in strategic decisions. And, Starr's Domain Criterion is used for the selection of the optimal decision 9trategy, given the various scenarios. The proposed methodology decomposes the strategic problem into clearly defined steps. Computer softwares are provided to handle all the mathematical computation required. For the purpose of evaluating the proposed methodology, the strategic choice of market entry mode was chosen as a reference for the research problem. An experiment was conducted on a sample of MBA students at the School of Management, University of Science Malaysia. It has been demonstrated that the proposed methodology can be effectively applied to the entry mode decision. There was relative consensus on the gootiness of the methodology among the participants. The methodology, as perceived by the participants, was found to be good in term of satisfaction of the decision making process and the satisfaction with the outputs. It was shown that the goodness of the methodology is not sensitive to the decision maker but more to the decision problem. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4076 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Strategic decision | en_US |
| dc.title | An integrative methodology based on the analytic hierarchy process to strategic decision making | en_US |
| dc.type | Thesis | en_US |
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