Corporate social responsibility and stakeholder engagement
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Date
2012
Authors
Kanan, Suleiman Fawwaz
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Abstract
Nowadays, corporate social responsibility (CSR) is playing an important role in insurance sector
to ensure social justice and moral practices. The importance of the corporate social responsibility
in the insurance sector has been increasing due to the important of CSR to stakeholders. Hence,
this study aims to investigate the nature of stakeholders’ engagement with regard to CSR by
Arab Orient Insurance Company (AOIC). In this study, the researcher studies the AOIC social
responsibilities towards workplace, environment, marketplace and community. AOIC was
selected as the case company due to its extensive engagement in different types of CSR activities
in Jordan. A qualitative approach was used to investigate the nature of stakeholders’ engagement
with regard to CSR by AOIC from (17) respondents who were interviewed. The results of the
study reveled that majority of the community stakeholders’ keen interest on the community
dimension more than environment dimension. For customer stakeholders, the respondents were
interested in the marketplace more than other dimensions such as community, environment and
workplace. For investor stakeholders, the respondent shows different interest from other
respondents in that they were interested in all dimensions and for the employee stakeholders, the
respondents show that they were interested in workplace more than other dimensions such as
community, environment and workplace.
Description
Master
Keywords
Business administration , Corporate social responsibility , Stakeholder engagement